RAZSOR’s 2nd anniversary
Since its launch in 2010, RAZSOR has delivered nearly 4,000 dealer websites and over 1,725 mobile sites. On average, a RAZSOR site will generate a 124% increase in traffic within the first three months of going live and improve average lead conversion from ‘five calls to sale’ to ‘3.3 calls to sale’. In June 2012, RAZSOR delivered 34,000 direct email leads and 8,500 tracked phone calls.
Craig Stevens, Group Director, Digital Marketing, believes it’s all about utilising the power of Auto Trader to benefit dealers.
“Autotrader.co.uk is the biggest portal in Europe with 10m unique visitors a month, which puts us in an enviable position to know what dealers need to do to generate leads and convert them. That starts with a website to provide a good destination point to capture enquiries online. Whether you are selling 10 cars a week or 1,000 the principles are the same. The two core elements at the heart of the solution are our search engine optimisation (SEO) and our Designed for Conversion methodology. Every RAZSOR out-of-the-box and bespoke site includes all the key components to deliver increased traffic and better search engine rankings.”